SPECIFIC Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

We have two styles of imagery

DARK IMAGERY For all cover images a black cover is required. Ideally the dog/cat should not be looking directly at the camera, but if the shot is engaging and interesting then this is permitted. The main image shows how these photos will utilised. They should be blurred out on the body and focussed on the head. Do not use images of brachycephalic dog breeds such as Pugs or Bull Mastiff. Blending Images You will need to make sure that the black background blends tonally with both images (cat and dog) if applicable - and not leave any form of hollogram/mark of different blacks, as this will show up on a print document.

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