The NEBB Professional 2026 - Quarter 2

2026

A Destination Defined by Resilience and Hospitality Resilience, collaboration, and innovation have By Tiffany J. Meyers, Executive Vice President

Nestled among the Blue Ridge Mountains, Asheville, North Carolina, is a destination known for its breath taking scenery, vibrant culture, rich history, and en during spirit of resilience. Each October, the moun tains surrounding Asheville transform into a tapestry of brilliant reds, oranges, and golds, creating one of the most spectacular fall landscapes in the country. It is no surprise that Asheville has become one of the Southeast's most sought-after destinations for travel ers seeking natural beauty, hospitality, and unforgetta ble experiences. This October, NEBB affiliates, industry partners, exhibi tors, sponsors, and guests will have the opportunity to experience all that Asheville has to offer as we gather for the 2026 NEBB Annual Conference, October 22–24. Asheville's story is one of resilience. The community has continually adapted and thrived through chang ing economic conditions, evolving industries, and re shaped both Asheville's story and NEBB's success

The NEBB Professional | Quarter 2 | 2026

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