IIW History 1990-2015

Little was done to promote IIW prior to 1990 although a promotional brochure What Does IIW-IIS Mean? was prepared after the 1988 Annual Assembly. Apart from flyers produced for the promotion of Annual Assemblies it was not until Bramat, in 1997, that the first explanatory and promotional text was produced explaining the functions and activities of IIW and the services provided to its membership. The new CEO of IIW’s Secretariat, Mr Daniel Beaufils, then was to immediately see the benefits of promoting IIW with the production of his first Annual Report that had great appeal to the membership when it was first issued in 2003. The quality of the Annual Report was to increase

Special medallion, incorporating the new IIW logo, presented to delegates at the 60th Annual Assembly in Croatia

significantly from this point as a consequence of his efforts and those ofWG-COM&MARK. A high quality brochure called IIW a World of Joining Experience was published in 2006 to set a new benchmark regarding IIW publications. In conjunction with this, and the fast approaching 60th Annual Assembly in Dubrovnik, a special medallion incorporating a new logo was designed and presented to those attending this auspicious occasion. The ongoing efforts to bring about improvements to WiW did not lessen the need to become more professional in outlook in other areas and in fact provided greater impetus to the development of a range of IIW brochures. One such initiative was to market IIW’s Qualification and Certification programmes through various media, such as the Internet and printed brochures, highlighting the benefits of the scheme and of becoming a member of IIW. Equal success was achieved through special slide presentations at IIW and IIW-supported events such as international conferences, colloquia and congresses. Work of this nature was to result in a generic paper covering IIW’s activities that was to become a feature on the home page of IIW’s website. Work continued apace on other external marketing and communication projects, in particular the concept of an IIW Corporate Brochure that garnered considerable prominence during 2010/2011 since it served a valuable purpose in the presentation and promotion of IIW, its products and services, and greatly enhanced the image of IIW and welding. This Corporate Brochure was unveiled at the 2012 Annual Assembly in Denver. Like other brochures, such as IIW and the Future and the latest in the new Corporate Brochure series, IIW Values and IIW Technical Working Units , it was to feature prominently on the home page of IIW’s website. The new Corporate Brochure series, incidentally, incorporated the latest technology for reading e-documents on a page-by-page basis. Both the original

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