Kennards Self Storage Asset Management Overview

Our Marketing Strategy Brand Kennards Self Storage is becoming a Famous Household Name. We have been in the storage business longer than any other operator in Australia. The Kennards Self Storage name has a very strong recall among consumers and in the most recent Brand Awareness Study conducted by the Self Storage Association of Australia. Kennards Self Storage rated highest amongst all our competitors. All marketing material and promotion activity is designed with our market leadership position in mind. To ensure the integrity of our Brand and reinforce the image as a market leader, all marketing material is provided to Self Storage centres. The effectiveness of the media and our market position is highly tangible and can be easily seen in each of our properties. Reputation Our company is committed to providing customers with an exceptional storage experience. Our training inductions and company philosophies focus on customer service and adding value. This has resulted in a reputation that gives us a high repeat customer and referral ratio. Advertising Kennards Self Storage has active social media campaigns to enhance consumer recall and trust. The increased trust and awareness means Kennards enjoy a higher position of consumer consideration and choice when they need storage. The ‘Keep It At Kennards’ slogan and campaign has enhanced the trust and appeal to customers. The campaigns have now seen the “Kennards” word increase in search engine keyword use by customers. Economies of Scale

Investors in our group enjoy savings from economies of scale by splitting the advertising expenses among the other Kennards Self Storage centres in the group.