eKourier April 2014

Dynamic Pricing Never Sleeps FEATURES O ur Dynamic Pricing philos- ophy has been embraced with success in many centres. Occupancies have improved and income has grown by the considered and thoughtful application of this philosophy. Dynamic Pricing is a fluid and effective way to quickly optimise the performance of our business.

Customer Feedback “Quick comment on the team at Three Kings Kennards in Auckland - They were AWESOME! I have left Kennards as I have moved into a bigger house, and no longer need external storage (for now). However, I could not compliment your Team at the Three Kings branch enough for their friendliness, helpfulness and overall great service with a smile. Nice work Team Three Kings!” “We have had a long move and with all the drama’s Kennards advice was spot on and their place was clean and easy to use, the only part of the move that went smoothly. Thank-you.” “I am quite happy with the service your organisation provides and indeed with the efficient and effective service of your staff both at Burleigh Junction and now at Moore Park. As a practising Barrister of about 30 years experience, you may well imagine that it is most important to me to have competent and efficient resources available to me. Your people have ticked the boxes in all respects.” “Due to my Lease being extended, I was not able to move in to Kennards, but the beautiful Team at your Customer Care Centre, namely Dianne, was so helpful with organising the whole deal. I had prepaid up front a week prior, and the awesome Team at your West End location were amazingly professional. Although I didn’t get to use Kennards Storage my experience was fantastic and I will definitely be using your services and products in the future.” “ The facility on Airds Road Campbelltown is to be commended on its cleanliness, its staff and its accessibility. They might be a little more expensive but you only get what you pay for. Thanks Kennards!“ “Very welcoming, extremely friendly service, after storing my car for a month, staff at Prospect remembered me and asked how my holiday was! Very impressed! Will definitely tell my friends to store with you.”

The integration of our management systems with our web site means potential customers can be aware in real-time. “ All out teams should be thinking about optimum pricing levels for every space, all the time. ”

It is important to remember that it is a philosophy and not a tactic. Dynamic Pricing is to live and breathe all the time for all our spaces. Airlines and hotel groups apply the same philosophy but are supported with sophisticated models to adjust the prices around season, demand, availa- bility, day-of-week and time-of-day. It never stops.

For us we don’t have the same machinery to illuminate our possible pricing decisions. All our teams should be thinking about optimum price levels for every space, all the time. If occupancy is soft, then put the price down, if it is strong then increase the price.

To consider Dynamic Pricing as something we might do now-and-then is wrong and misunderstands the philos- ophy. It is not a reactionary short-term tactic, it is not simply a response to an Operations Managers query, it must become embedded in our daily thinking. Sam Kennard Managing Director

Kennards Kourier April 2014

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