ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN
ESPN EVENTS BIRMINGHAM BOWL CAMPAIGN PLAN 2017
RADIO SPOT
Client: ESPN Events Product: Birmingham Bowl Title: Don’t Fumble Your Holidays
Length: :30 Writer: Mohamed Marketing Medium: Radio
Elements SFX: HOLIDAY MUSIC. SFX: LIGHT FAMILY CHATTER. SFX: SOUNDS OF FAMILY DINNER COMING TO AN END.
Audio
MOM: Alright, everybody, time to get your matching jammies on.
KIDS: Do we have to?
MOM: C’mon, it’s a tradition!
SFX: COLLECTIVE SIGH. SFX: WHISTLE BLOWING. SFX: CHEERING FANS, SOUNDS OF FOOTBALL GAME BEING PLAYED.
NARRATOR (TO AUDIENCE): Doesn’t a jersey sound better than matching jammies? Don’t fumble your holidays this season – come out to the Birmingham Bowl where family bonding doesn’t require cheesy sleepwear. Visit BirminghamBowl.com for more information on how to kickoff your new family tradition.
30
Radio Spot
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