2040 Comprehensive Plan: Envision Shakopee

Support community branding and marketing efforts » » Undergo a rebranding effort that builds off of the community’s assets and promising future » » In partnership with the Shakopee Chamber of Commerce, Visitors and Convention Bureau and other business partners, review and refine practices for marketing the community, its assets, activities and destinations so that efforts are consistently building the community’s brand identity throughout the region and improving the economic environment » » Build off of established RiverSouth brand and marketing efforts

5A

IMPROVE SHAKOPEE’S BRAND IN THE REGION AS A FUN, LIVABLE AND BUSINESS-FRIENDLY COMMUNITY 5

BIG IDEA 1

CREATE A FRESH IMPRESSION

3

Goals &

Strategies

ENVISION SHAKOPEE | SECTION II: ECONOMIC ENVIRONMENT

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