Organic Insights Magazine - Summer 2022

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MURPHYFARMING: CELEBRATING30YRS 11

FACESOF ORGANIC

7 13 MADALEINE'S EGGS

DREAMS… 23

CERTIFICATION INTHESEAFOOD INDUSTRY?

THECHRISTMAS CHUTNEYOFYOUR

MES SAGE FROM THE GENERAL MANAGER

Our AGM is always a good time to reflect on the year that was and look ahead to the future. In 2022, NASAA Organic has experienced the same pressures

and grow her certified organic egg business in an industry that now has a variety of sustainability claims consumers are expected to choose from. In this ‘New Sustainable World’ it is the role of us all to re-affirm the place of Organic as the Gold Standard in Sustainability, to mitigate the threat of green washing from a growing number of ‘sustainable’ claims. Celebrating 30 years in upholding organic as the Gold Standard, Murphy Farming still have the same passion and excitement for what they do, despite what the challenging weather gods have dealt them over the past two years. Paul & Cherry Murphy are very proud of their achievements and the legacy will continue with their young adult children keen to be part of the operation. This inspirational story of resilience and commitment is a must read! Being part of a wide spectrum of conversations has been an important focus for us this year, and in September, I participated in a forum at the 2022 Seafood Directions Conference discussing the values of third- party certification. In this issues’ article What value does organic certification have in the seafood industry we explore certification in the seafood industry and how organics sits alongside (and value-adds to) other industry certification standards.

faced by our members, stakeholders and NCO clients– many dealing with the legacy issues of COVID-19, the domestic economic conditions, weather events, changing regulatory requirements, along with staff and management changes. It takes the work of many to change the world, and to keep a steady path on what represents true change versus a thin veneer of marketing in the space of sustainability. All businesses are moving into the new frantic world phase of sustainable claims being used in marketing. NASAA Organic continues to delve into the integrity of the claims being made, as they must be able to show impacts on the ground are delivering to the environment and the people. We also recognise our role in celebrating the work of others who play their part (large and small), with two of our operators featured in this issue, Madelaine’s Eggs and Murphy Farming . Madelaine’s Eggs has been operating for over 20 years. At the tender age of 28, Madeline Scott, the face and name behind certified organic Madelaine’s Eggs, provides us insights on what it has been like to build

Alex Mitchell / NASAA Organic GM

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