JRS Retail Brochure 12.2023

TEACHERS FEDERAL CREDIT UNION

Retail

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Having selected a location in a new shopping center, Teachers Federal Credit Union (TFCU) approached JRS to assist them in refreshing their branch design based upon their new branding and desire to enrich their member experience. While the core and shell were being completed, JRS used this time to begin conceptual design conversations with TFCU. With natural light from three sides, this new location offered high street visibility on which TFCU wanted to capitalize. As the project started, their branding evolved to bold and crisp colors, including a new logo. They redefined the member experience by moving away from a traditional teller line, remote tellers and intelligent ATMs and asked JRS to custom design teller pods accommodating the new way their members would interact with their staff. A flexible sitting area accommodated members waiting to be served as well as provided an area to have an interactive conversation given the screen on the opposite wall. Monitors were also strategically placed in the area to take advantage of the street visibility creating excitement and curiosity of those passing by. The custom teller pods design required that all equipment and materials be concealed, presenting a crisp and clean visual. The member flow was closely reviewed to assist with appropriate placement in the space yet easily accessible to one of the three perimeter offices when members needed to conduct confidential business. This branch was TFCU’s first with the new branding. It encompassed an updated color palette, along with new finishes, furniture and fixtures standards. These along with the new custom teller pods form the design guidelines established by TFCU and JRS and will be used in their future locations.

PROJECT: Exterior and Interior. New Branch LOCATION: Stony Brook, NY SIZE: 1,850 Sq Ft

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