Happy 2021

preservation to the large collections of audio-visu- al heritage content currently sitting on out-of-date media rendering contents inaccessible. This project seeks to build a platform that enables the con- tent to be findable through automated (through AI) and crowdsourced metadata extraction and reusable by today’s film and documentary makers. • At the end of last year, we were awarded support for an important innovation project by Innovation Norway, AWAConnect . This project will develop a fully digital, self-service, high-end, storytelling, service journey with a virtual experience for de- posits in AWA. It will all be built on piqlConnect and will extend its functionality and application in both width and depth. Further this project targets to build a data retrieval centre with a piqlReader at Svalbard. • Last fall, we began engagement in an Innovation Norway program, Global GrowthUNProcurement , to explore if we can do business with the UN, ei- ther directly or indirectly through partners that are already providing services to the UN and their projects around the world. If we can "crack the UN- code", there can definitely be interesting opportu- nities for us. • We are developing an important project, Ama- zonian Indigenous Lives , with Indigenous peo- ple of the Amazon, along with Brazilian partners, where we aim to raise EUR 3,5 million for the purpose of recording and preserving indigenous memories, history, traditions, and cultures. This project is contributing to the protection and rec- ognition of the rights of the indigenous people to ensure that the indigenous culture and there- fore, that the Amazon forest will live! Read more about this project here: https://cld.bz/HOyDKyt

INTERNAL PROCESSES

• In 2020, we conducted an external assessment of our digital strategy (i.e. what we do in "software" and beyond our piqlFilm, piqlBox, piqlWriter, piqlRead- er etc.). This has proven very helpful and has led to improved methods, priorities and focus within software development and product management. We are heading in the direction of converting piql- Connect (and AWAConnect) to a Software as a Ser- vice, with the support of an experienced partner to help us transition. We are therefore becoming more and more a software services company with a unique hardware solution as the core of our ser- vices. No one in this world has anything similar!

• Our Functional Activities within Product Strategy & Launch, Customer Acquisition, Business Perfor- mance Management and Corporate Development have also been through an external assessment, where we scored above average. The assessment also highlighted areas where we can develop, and we are focussed on understanding more, learning, and improving. • Our network of Piql Partners is expanding, with many interested organisations hearing about us from the media coverage and initiating contact. Our focus is to work with the main Piql Partners, supporting them with knowledge and shared expe- riences and references and building a network of resellers and multipliers around them. Our online Piql Academy is an efficient tool to train new staff with existing Piql Partners and onboard new ones.

• Our brand building, marketing and communication is more and more efficient and successful, resulting in more inbound calls than ever. AWA is a fantastic tool to create attention for what we do!

• Last, but not least, we have a clear focus on being a sustainable and responsible business in everything we do, remaining transparent in how we are taking steps forward and supporting the UN Sustainability Goals. AWA is without doubt the data storage fa- cility in the world that has the lowest carbon foot- print!

• We have strengthened the product management of piqlConnect by engaging the project manager we had for the Norwegian Health Archive to take the responsibility as technical and commercial product owner for our new software platform.