Marketing Tasks & Workflow_2018

Piql Marketing | One-off tasks

All

Task

Description

When/how often

Responsible

Horizon2020

Make a detailed plan over the deliverables expected by Marketing including a timeline & allocation of tasks to the different members of the team.

May/june 2018

Marketing Manager together with Katrine

Horizon2020 - communication

Create a clear strategy on how we plan to communicate the project externally for the whole 2 years.

May/june 2018

Communication Manager

Update standard brochure & sales presentation

Update the content & layout of current standard brochure & sales presentation (PP). Makes sense to make separate tools for our two main markets. Use our new website as starting point.

To be decided once we have established the Horizon2020 work-plan

Communation Manager Brand & Design Manager

Segment flyers

Create segment flyers to supplement our generic brochure, and a document with more in-depth segment descriptions to spread segment knowledge amongst our Partners, so they know the characteristics, challenges and what added-value we offer within each segment.

To be decided once we have established the Horizon2020 work-plan

Communation Manager Brand & Design Manager

Overview of all documents, brochures & videos

Create an overview of all official documents created by marketing, business development and R&D. Indicate for whom & when the document is useful.

To be decided once we have established the Horizon2020 work-plan

Brand & Design Manager

AdWords

Evaluate the results of our AdWords campaign and consider continuation of such campaigns. Would Partners take the cost for local campaigns?

Summer 2018

The entire team

Piql System in Slovakia

Support preparations for a launch-event, and create repeated publicity on behalf of Piql Slovakia in the next coming year

Start June 2018

The entire team

Internship programme/ Piql Academy

Develop content for training interns & Partners from the marketing perspective.

According to project timeline

The entire team

Structure & training Yammer

Look at and possibly adjust the structure to ensure the most intuitive and user-friendly set-up. Make instructions.

Fall 2018

Communication Manager