Piql - Our story

COMPANY PRESENTATION

Piql AS – our story

Piql’s vision is to give eternal life to information, through innovation. This is an ambitious goal, yet the company’s history proves that it is capable of turning innovative ideas into cutting-edge technology and global successes.

THE EARLY DAYS

common in the industry). Customers experi- enced higher quality, higher efficiency and cost savings. User-friendliness was also a focus, and in 2008 Piql was awarded with the internationally renowned Red Dot Design Award in the category of “Product Design”. The Cinevator continues to be recognised as the leading digital film printer on the market, in use by film labs and post-production companies all around the world. It’s users include companies such as Technicolor and Deluxe. The Cinevator has printed movies for a wide range of film studios including the Warner Brothers, Universal Studios, DreamWorks, Walt Disney and Paramount.

Piql AS was established in Drammen, Norway, in 2002. The company was founded by a team of people with background from digital imaging, led by Managing Director Rune Bjerkestrand. The vision at the time was to “bridge the gap between the digital and analogue world in the motion picture industry.” More and more movies were being shot and produced digitally, while glob- al distribution of motion pictures remained analogue. This presented a unique market oppor- tunity for Piql. Piql’s ambitions may have seemed unrealistic at the time, coming from a country with no track- record from the motion picture industry. Yet, the company managed to revolutionise the way the film industry printed movies. The digital film recorder, the Cinevator® printed movies up to 100 times faster than its competitors, and with better image quality. Sound and subtitles were added simultaneously (rather than as a separate process, GLOBAL SUCCESS WITH CINEVATOR

NEW APPLICATION OF CORE COMPETENCE

In 2007 the Academy of Motion Picture Arts and Sciences, known for the Oscar awards, published the report “Digital Dilemma” which addressed the challenges related to securing long-term ac- cess to the motion picture industry’s valuable as- sets; the movies. The report stated that even re-