2021 PEICMC Annual Report

STRATEGIC GOAL 2 - CUSTOMER EXPERIENCE

STRATEGIC GOAL: To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and fast responsiveness to customer preferences. TACTICAL OBJECTIVES: 1. To provide an engaging retail experience that provides value to PEI Cannabis customers; 2. To facilitate ongoing displacement of the illicit market by attracting new customers; and 3. To provide customers with a unique and diversified product offering that meets their evolving expectations.

PERFORMANCE MEASURES

Actual 2019-2020

Target 2020-2021

Actual 2020-2021

% of Target 2020-2021

Target 2021-2022

Customer Experience Score

91.06%

80%

98%

122.5%

80%

Customer Counts

480,542

400,000

424,529

106.1%

485,000

Unique SKUs Sold

491

500

742

148.4%

650

CUSTOMER COUNTS

SKU TYPE BY FORMAT

Topicals Seeds

Concentrates

2

Accessories

5

20

28

Beverages

Edibles

29

38

Ingested Extracts

64

397

May, 2020 • 9,927

Pre-Rolled

April, 2020 • 5,596

159

Dried Flower

June, 2020 • 28,375

July, 2020 • 39,888

August, 2020 • 44,578

September, 2020 • 44,308

October, 2020 • 43,739

November, 2020 • 39,485

December, 2020 • 43531

January, 2021 • 41,431

February, 2021 • 39,655

March, 2021 • 44,017

CANNABIS SKU BY SPECIES

CANNABIS SKU BY STRENGTH

Blend

CBD

51

48

235 Indica

Sativa

217 Medium

414 Strong

200

83 Mild

180 Hybrid

PEI Cannabis Î.-P.-É. • 2021 Annual Report 17