2021 PEICMC Annual Report

TACTICAL SUMMARY PEI Cannabis maintains its belief that high functioning, knowledgeable, and engaged retail teams are imperative to success in adult-use cannabis sales. To compete with the illicit market PEI Cannabis needs to provide a superior retail experience, and this starts with the corporation’s people.

To achieve success in this area, PEI Cannabis continues to execute plans focusing on Workplace Wellness, Engagement, and Professional Success. Short-term success in this area has been realized, which is most notably observed in the customer-oriented retail teams working at PEI Cannabis retail sites. KEY HIGHLIGHTS Workplace Wellness • PEI Cannabis invested in a series of point-of-sale renovations in fiscal 2021, many of which held optimal ergonomic design for its retail teams as a key objective. • PEI Cannabis achieved 99.22% of its strategic target related to absenteeism due to injury or illness, which is viewed to be a top corporate success and one to build on through fiscal 2022.

24 www.peicannabiscorp.com • 2021 Annual Report