2022-2023 PEI Liquor Marketing Guide

ON-SHELF PROGRAMS

LIMITED TIME OFFER PROGRAM (WINE) LTO fees for wines 750ml only are prorated based on the regular retail as follows:

• Up to $17.00: 100% of LTO fee • $17.01-$22.00: 50% of LTO fee • $22.01 and over: 0% of LTO fee

In Period 7, Wine LTO’s on 750ml products will be limited to a retail of $13.99 and above.

*PEI Liquor reserves the right to adjust LTO pricing if it does not align with Social Reference Pricing (SRP). If changes are required, they will be reflected in the approval message that is sent out by the marketing and category team.

LIMITED TIME OFFER PROGRAM - WINE (PRICE BANDING)

Units Per Pack

Social Reference Pricing

Premium

Super Premium

Economy

Mainstream

Unit Size MLs

Min Max Min Max Min Max Min Max 3.89 4.48 4.49 5.98 5.99 7.48 7.49 And Over 4.49 5.28 5.29 6.98 6.99 8.48 8.49 And Over 6.89 7.88 7.89 9.98 9.99 14.98 14.99 And Over

1 200 200 3.89 1 250 250 4.49 1 375 375 6.89 1 500 500 8.69

8.69 9.68 9.69 11.98 11.99 16.98 16.99 And Over 1 750 750 11.49 11.49 12.48 12.49 18.48 18.49 23.98 23.99 And Over 1 1,000 1,000 14.49 14.49 15.48 15.49 21.48 21.49 27.98 27.99 And Over 1 1,500 1,500 20.59 20.59 22.08 22.09 32.98 32.99 42.98 42.99 And Over 1 2,000 2,000 25.69 25.69 27.68 27.69 37.68 37.69 49.98 49.99 And Over 1 3,000 3,000 35.49 35.49 38.48 38.49 54.98 55.99 70.48 70.49 And Over 1 4,000 4,000 45.99 45.99 49.18 49.19 64.98 64.99 87.48 87.49 And Over

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