2022-2023 PEI Liquor Marketing Guide

RETAIL DISPLAY PROGRAMS

IMPULSE AT CASH – LARGE FORMAT

IMPULSE AT CASH - LARGE FORMAT

Displays of products greater than 375ml can be made at cash. Two spaces available per program period.

Cost $850 $950

Program Period

1 2 3 4 5 6 7 8 9

The selection of products is based on the following factors:

$1,100 $1,100 $1,000 $1,000 $1,200

• • • • •

Seasonal themes

Profitability/Sales potential

Inventory levels Impulse in nature Program Support

$800

$800 Eligible Products: 750ml formats Locations: Oak Tree, West Royalty, Stratford, Montague, Waterfront, Granville, Kensington, Tignish, Borden, Souris, O’Leary, Alberton, North Rustico (13)

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