2022-2023 PEI Liquor Marketing Guide

RETAIL DISPLAY PROGRAMS

*NEW* OAKTREE COLD ROOM END DISPLAY The Cold Room End Display is new in 2022 / 2023. This display space is located inside of the Cold Beer Cooler in our Oaktree store. Three spaces available per program period.

The selection of products is based on the following factors: • Program Support • Inventory levels • Seasonal themes • Impulse in nature • Profitability/Sales potential

*NEW* OAKTREE COLD ROOM END DISPLAY

Program Period

Cold Room Display 1

Cold Room Display 2 & 3

1 2 3 4 5 6 7 8 9

$400 $475 $550 $550 $425 $425 $650 $350 $375

$250 $275 $350 $350 $250 $250 $400 $200 $225

Locations: Oaktree Eligible Products: All categories

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