2022-2023 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

WINE END DISPLAYS

WINE END DISPLAYS

Wine End 2 (2 per store)

Program Period

Premium Wine End (1 per store)

Wine End 1 (3 per store)

1 2 3 4 5 6 7 8 9

$1,200 $1,400 $1,500 $1,500 $1,300 $1,300 $1,700

$700 $750

$400 $475 $550 $550 $425 $425 $650 $350 $375

$1,000 $1,000

$725 $725

$1,500

$900

$500 $600

$1,000

Oaktree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Alberton, O’Leary, Tignish, Kensington, Rustico, Borden, Souris, Cardigan & Queen St. (16)

Oaktree, West Royalty, Stratford, Granville, Montague, Queen St., Cornwall, Kensington Alberton & Waterfront (10)

Locations All PEI Liquor Retail Outlets excluding Notables

SKU Limits

4 SKUs

4 SKUs

4 SKUs

Eligible Categories: Premium Wine End Display is restricted to 750ml products $14.99 and above.

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