2022-2023 PEILCC Marketing Guide
RETAIL DISPLAY PROGRAMS
Display signage for all End Cap and Floor Displays will be designed and printed by PEI Liquor. Product Bottle and/or Case images must be provided upon request. IMPULSE AT CASH – SMALL FORMAT IMPULSE AT CASH - SMALL FORMAT
Cost per SKU
Displays of 200ml, 250ml or 375ml products can be made at cash. Two spaces available per program period.
Program Period
1 2 3 4 5 6 7 8 9
$400 $400 $500 $500 $400 $400 $550 $350
The selection of products is based on the following factors:
• Seasonal themes • Profitability/Sales potential
• Inventory levels • Impulse in nature • Program Support
$350 Eligible Products: 200ml, 250ml and 375ml formats Locations: All PEI Liquor Retail Outlets (excluding Notables).
PEI Liquor Marketing Program Guide | 14
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