2022 PEICMC Annual Report

STRATEGIC GOAL 2 - CUSTOMER EXPERIENCE

STRATEGIC GOAL: To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and fast responsiveness to customer preferences. TACTICAL OBJECTIVES: 1. To provide an engaging retail experience that provides value to PEI Cannabis customers; 2. To facilitate ongoing displacement of the illicit market by attracting new customers; and 3. To provide customers with a unique and diversified product offering that meets their evolving expectations.

PERFORMANCE MEASURES

Actual 2020-2021

Target 2021-2022

Actual 2021-2022

% of Target 2021-2022

Target 2022-2023

Please Don’t Drive Impaired

Customer Experience Score

98%

80%

96%

120.0%

90%

Customer Counts

424,529

487,600

544,976

111.8%

580,000

Unique SKUs Sold

742

600

650

108.3%

700

CUSTOMER COUNTS

SKU TYPE BY FORMAT

Concentrates

Topicals

Beverages

24

19

10

Seeds

Accessories

0

11

Edibles

36

Ingested Extracts

39

184

Pre-Rolled

104

April, 2021 • 39,753

May, 2021 • 46,173

June, 2021 • 45,698

July, 2021 • 49,891

August, 2021 • 51,644

September, 2021 • 47,977

October, 2021 • 47,802

November, 2021 • 43,876

December, 2021 • 46,874

January, 2022 • 42,945

February, 2022 • 39,000

March, 2022 • 43,433

Dried Flower

CANNABIS SKU BY SPECIES

CANNABIS SKU BY STRENGTH

Mild

Blend

41

46

CBD

35

141 Indica

Sativa

Medium

Strong 203

165

105

95 Hybrid

17

PEICMC 2021-2022 Annual Report