2022 PEICMC Annual Report

STRATEGIC GOAL 3 - CORPORATE SOCIAL RESPONSIBILITY

STRATEGIC GOAL: To be an excellent corporate citizen with high brand equity achieved through the promotion of responsible cannabis consumption, ongoing stakeholder engagement, and internal CSR campaigns. TACTICAL OBJECTIVES: 1. To build mutually-beneficial stakeholder partnerships that align with the PEICMC’s objectives; 2. Ensure cannabis is retailed in a responsible fashion that is educational in nature and aligns with the promotional restrictions laid out in the Federal Cannabis Act; and 3. Continuously improve the PEICMC’s reputation as an excellent corporate citizen among stakeholders.

PEFORMANCE MEASURES Investment in CSR Initiatives Retail Responsible Service Score Corporate Citizenship Survey Score

Actual 2020-2021

Target 2021-2022

Actual 2021-2022

% of Target 2021-2022

Target 2022-2023

$52,245

$100,000

$95,000

95.0%

$150,000

86%

85%

86%

101.2%

85%

84%

80%

86%

104.5%

85%

20

PEICMC 2021-2022 Annual Report