2023-2024 PEILCC Marketing Guide

PERIOD HIGHLIGHTS

Period 5 // August 30 - October 10 // Local Fall Flavours

This promotion focuses on promoting our Island wine, beer, cider, and spirit producers and their products. At PEI Liquor it is always our mission to support local and to encourage our customers to discover the incredible selection of products made right here in Prince Edward Island. This program is also featured on our website, social media, and e-flyer with local food and drink pairings.

Period 6 // October 11 - November 14 // PEI Spirits Festival Whether you're a connoisseur or just starting to explore, PEI Liquor has new and unique spirits from around the world to stock your home bar. During this period we will be promoting the PEI Spirits Festival that will take place on Saturday, November 12th. Featuring over 100 new products that our customers will have the opportunity to taste and discover.

Period 7 // November 15 - January 2 // Holiday Gifting This promotion is designed to get our customers in the festive spirit with holiday hosting and gifting in mind. During this program our retail stores, website, and social media pages are designed to highlight gift ideas, festive cocktail recipes, hosting tips, and perfect pairing suggestions to help make the holiday season enjoyable and stress-free.

Period 8 & 9 // January 3 - March 31 // Lighter Choices

As the holidays come to an end, our customers are looking for lighter choices such as low calorie and low sugar wine, beer and spirits. During this period we will promote healthy food and cocktail recipes as well as pairing suggestions.

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