2023-2024 PEILCC Marketing Guide

CHILLED PRODUCT PROGRAMS

CHILLED WINE

CHILLED WINE

Chilled Wine is a 12-month display program with the option to change product upon approval from PEI Liquor. Other formats i.e. – 1.5L will be pro-rated according to the number of facings. Guaranteed SKU facings in the top 7 PEI Liquor retail stores. The remaining retail stores will accommodate participating SKUs based on space availability. Program is billed based on applying agent and not specific producer or winery. If there are changes to your billing, please contact Wine Category Manager, Trent DeRoche.

ANNUAL PROGRAM FEE

CATEGORY

750ml – 1.5L Wine $1500 per SKU

Duration: April 2023 – March 2024 Locations: All PEI Liquor retail stores

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