2024-2025 PEILCC Marketing Guide

Retail Display Programs

SHELF EXTENDER PROGRAM

PEI Liquor is now offering a Shelf Extender Program to Wine and Spirits products.

Selection of products is based on the following factors: • Profitability / sales potential • Inventory levels

WINE The Wine Shelf Extender is located in the Canada wine section, one of the highest-traffic areas in PEI Liquor stores, providing additional exposure for wines from other countries.

SHELF EXTENDER PROGRAM PERIOD

One display space available per period.

COST PER SKU $450 $600 $800 $800 $600 $500 $900 $400 $450

• Eligible Products: Wine 750ml – All Countries • Limit 1 SKU per display

1 2 3 4 5 6 7 8 9

SPIRITS The Spirits Shelf Extender is located in various sections of select PEI Liquor retail stores.

Two display spaces available per period.

• Eligible Products: All Categories • Limit 2 SKUs per display

PARTICIPATING STORES Notables, Stratford, Montague, Granville, Waterfront, Alberton, O’Leary, Tyne Valley, and Rustico (9)

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