2024-2025 PEILCC Marketing Guide
Retail Display Programs
COLD ROOM IMPULSE DISPLAY
The Cold Room Impulse Display is located inside of the Cold Beer Coolers in select PEI Liquor corporate retail stores. Two spaces available per program period.
Signage Dimensions: 14”(w) x 22”(h) Participating Stores: Oak Tree, West Royalty, Stratford, Montague, Granville, Waterfront (6)
The selection of products is based on the following factors: • Seasonal themes • Profitability/Sales potential
• Inventory levels • Impulse in nature • Program support
COLD ROOM IMPULSE DISPLAY PERIOD
COST PER PROGRAM $850
1 2 3 4 5 6 7 8 9
$1,000 $1,400 $1,400 $1,000 $950 $1,175
$750 $850
2024-2025 PEI Liquor Marketing Guide | 22
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