2024-2025 PEILCC Marketing Guide

On-Shelf Programs

CONTESTING

SHELF TALKER / NECK TAG PROGRAM On shelf promotional materials can generate interest and help to differentiate products. Promotion in this manner can include but is not limited to shelf talkers, neck tags and pad bound promotional materials. These items can be used to communicate product accolades, supplier managed contests, recipes, pairings and general product details.

Contesting programs may be applied for in PEILCC stores under the follow ing guidelines: • Contests require a URL that includes complete rules and regulations. This is to be included on all promotional materials. • Mechanism of contest entry must be available digitally (QR code, text to win, website link, etc.). • Contest must be supported with a Display / Case Stacker, or have contest entry available on pack. • Ballot box contests are not permitted.

Dimensions for shelf talkers are 4”x5” which must include a 1” pre-folded flap and a quantity of 50 to be printed by the supplier.

All Contesting & Shelf Talker / Neck Tag programs must be applied for and approved by PEI Liquor’s Marketing Analyst, Morgan MacLean.

All contests must be applied for with the full contest details included. These details include but are not limited to:

• Contest start and end dates • Mechanism of contest entry • Contest rules and regulations • Promotional materials available • Display / Case Stacker support

CONTESTING & SHELF TALKER / NECK TAG PROGRAM PERIOD

COST PER SKU $110 $110 $160 $160 $110 $110 $160

1 2 3 4 5 6 7 8 9

$80 $80

2024-2025 PEI Liquor Marketing Guide | 11