2024-2025 PEILCC Marketing Guide

Retail Display Programs

200ML DISPLAY PROGRAM

A separate display space for 200ml and 375ml format products is available near the point of purchase in 10 PEI Liquor corporate retail stores. PEI Liquor provides display units for these impulse purchase items.

This program is a requirement if you want to have a 200ml product listed with PEI Liquor.

200ML DISPLAY PROGRAM

DURATION

COST PER SPIRIT SKU

April 2024-March 2025

$1,150

Eligible Products: 200ml Spirits Locations: Oak Tree, West Royalty, Queen St., Cornwall, Stratford, Montague, Waterfront, Granville, Tignish, Souris (10)

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