2024-2025 PEILCC Marketing Guide

Retail Display Programs

SPIRIT & RTD END DISPLAYS

PEI Liquor is offering display space for the Spirit and RTD category in the Spirit section.

Limit 4 skus per display.

SPIRIT & RTD END DISPLAYS

Program Period

RTD End Aisle Display (1 Space Available)

Spirit End 1 (3 Spaces Available)

Premium Spirit End

1 2 3 4 5 6 7 8 9

$630 $735 $840 $840 $735 $630 $950 $525 $575

$950 $1,150 $1,250 $1,250 $1,150 $1,050 $1,575

$1,470 $1,800 $1,900 $1,900 $1,800 $1,575 $2,100 $1,050 $1,260

$700 $790

PARTICIPATING STORES

Oak Tree, West Royalty, Stratford, Granville, Waterfront,

Oak Tree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Kensington, and Queen St. (9)

All PEI Liquor corporate retail stores (Excluding Notables)

Cornwall, Montague, Borden, Alberton, O’Leary, Tignish, Kensington, Rustico, Souris, Cardigan, and Queen St. (16)

2024-2025 PEI Liquor Marketing Guide | 19