2025-2026 PEILCC Marketing Guide

On-Shelf Programs

ADDED VALUE PROGRAM

NON-LIQUOR ADDED VALUE GUIDELINES

Both liquor and non-liquor added value options are available as part of the Added Value program.

• It is the supplier/agent’s responsibility to ensure all non-liquor added values are direct delivered to all PEI Liquor corporate retail stores (See page 31 for a full list of PEI Liquor corporate retail store addresses). • Agency stores do not receive any liquor or non-liquor added values. • Must be delivered 4 weeks in advance of the scheduled promotional period. • Suppliers must provide an image of non-liquor added values for approval to Morgan MacLean via email at mjmaclean@liquorpei.com. • It is the responsibility of the supplier applying for a food on-pack items to ensure they meet Canadian Food Inspection Agency guidelines.

LIQUOR ADDED VALUE GUIDELINES

• Must be tamper proof. • Must be provided with attachment mechanism. • Must be no larger than 200ml format (Other format opportunities will be handled on an individual basis). • Must be delivered to the PEILCC Warehouse 4 weeks in advance of the scheduled promotional period to the address below:

Gerald O’Halloran Director of Supply Chain and Property Management PEI Liquor Control Commission 3 Garfield Street, Charlottetown, PE C1A 6A4

ADDED VALUE PROGRAM PERIOD

COST PER SKU $270 $350 $380 $380 $350 $320 $430 $220 $270

Please contact Morgan MacLean - mjmaclean@liquorpei.com to notify of all Liquid Added Value shipments sent to the PEILCC warehouse with quantities included.

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Subject to the following fees: • 50ml added value items are subject to a $0.20/unit handling fee (liquid on liquid) and a $0.10 deposit. • 200ml added value items are subject to a $1.00/unit handling fee (liquid on liquid) and a $0.10 deposit. • 473ml can added value items subject to a fee of landed cost + .60 cents + deposit per giveaway item. • Handling fees applicable to liquor added value only. • All liquid on liquid subject to deposit.

2025-2026 PEI Liquor Marketing Guide | 10