2025-2026 PEILCC Marketing Guide

Retail Display Programs

CHILLED WINE

Chilled Wine is a 12-month display program with the option to change product upon approval from PEI Liquor. Other formats i.e. – 1.5L will be pro-rated according to the number of facings. Guaranteed SKU facings in the top 7 PEI Liquor retail stores. The remaining retail stores will accommodate participating SKUs based on space availability. Eligible Products: 750ml - 1.5L Wine Locations: All PEI Liquor Corporate Retail Stores (18) *Product selection in the chilled wine fridge may vary. Subject to store assortment.

CHILLED WINE

DURATION

COST PER SKU

April 2025-March 2026

$1,650

PLEASE NOTE: The Chilled Wine Program is billed based on applying agent and not the specific producer or winery. If there are changes to your billing, please contact Wine Category Manager, Trent DeRoche .

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