2025-2026 PEILCC Marketing Guide

Our Team

PRODUCT ADVISORS

MARKETING TEAM

Debbie Smith Store #102 - 43 Pond St., Unit 1, Charlottetown (Oak Tree) Debbie is a graduate of the Canadian Association of Professional Sommeliers. Her extensive knowledge and approachable demeanor allows her to be of service to a variety of customers, from those new to wine and spirits to collectors looking to explore little-know corners of the world of wines and spirits.

Mark Carragher Director of Marketing & Sales 902-368-6274 macarragher@liquorpei.com

Morgan MacLean Marketing Analyst 902-368-6275 mjmaclean@liquorpei.com

Maggie Green A/ Category Manager, Beer & Spirits 902-368-5715 mtgreen@liquorpei.com

Nikki Wood Category Analyst 902-368-5823 na wood @liquorpei.com

Judy Hornyik Store #004 - 475 Granville St., Summerside (Granville)

Trent DeRoche A/ Category Manager, Wine 902-368-6671 trderoche@liquorpei.com

Judy draws upon her 20 years of experience working with PEI Liquor to better serve customers. Judy has also successfully completed the Wine and Spirit Trust (WSET) Level 3 course. Whether you are looking for grand bottles to impress or everyday hidden gems for yourself, Judy can help you uncover that perfect find.

Lauran Toombs Web Project Manager & Digital Strategist 902-368-6673 lctoombs@liquorpei.com

Cheryl MacDonald Store #108 - 6 Prince St., Charlottetown (Notables)

Cheryl MacDonald embarked on her wine journey while employed at Arterra Wines in 2018. Discovering her hidden passion swiftly, she earned the Sales Driver Award for Eastern Ontario in the same year. Transitioning to Prince Edward County’s vineyard scene, she assumed the position of Professional Wine Sales. Firmly convinced that every bottle holds a secret, Cheryl aspires to impart the thrill of discovery to others on their own journey.

Chloe Mahar Graphic Design & Web Specialist 902-368-4239 cvmahar@liquorpei.com

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