2026-2027 PEI Liquor Marketing Guide

Table of Contents

INTRODUCTION 4 Mission Statment 5 Our Team 6 Retail Store Sales Statistics

23 Case Stacker & Cut Case Display 24 Cold Room Impulse Display 25 Cooler at Cash 26 Chilled Wine SIGNAGE REQUIREMENTS 27 Promotional Guidelines 28 Signage Specs & Requirements ADVERTISING OPPORTUNITIES 30 Digital Marketing Package 31 Exterior Window Advertising STORE INFORMATION 32 In-Store Tastings 34 Notables 35 Store Locator

7 Fiscal Year Calendar 8 Application Process

ON SHELF PROGRAMS 9 Added Value Program 11 Contesting & Shelf Talker / Neck Tag Program 12 Limited Time Offer / Bundle Program 13 Social Reference Pricing (SRP) RETAIL DISPLAY PROGRAMS 16 Impulse at Cash 17 200ml Display Program 18 Retail Floor Displays 19 Spirit & RTD End Displays 20 Wine End Displays 21 Spirit End Wings 22 Shelf Extender Program (Wine & Spirits)

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