2026-2027 PEI Liquor Marketing Guide

Social Reference Pricing (SRP)

LIMITED TIME OFFER / BUNDLE PROGRAM - SPIRITS (PRICE BANDING)

PRICE PER LITRE 71.80 60.90 57.45 46.91 43.98 41.32 40.43 39.59 38.36

UNITS PER PACK

SOCIAL REFERENCE PRICING (SRP)

MAINSTREAM

PREMIUM

ECONOMY

SPIRITS

UNIT SIZE

MIN MAX MIN MAX

MIN

MAX

LTO / Bundle fees for spirits 750ml only are prorated based on the regular retail as follows:

1 1 1 1 1 1 1 1 1

and over and over and over 22.49 27.19 37.39 53.99 82.49 and over

50ml 100ml 200ml 375ml 500ml 750ml 1,140ml 1,750ml 3,000ml

3.59 6.09 11.49 17.59 21.99 30.99 46.09 69.29 115.09

4.09 6.59

13.09 18.79 23.59 32.99 49.39 73.79 129.09

• Up to $36.29: 100% of LTO fee • $36.30-$49.99: 50% of LTO fee • $50.00 and over: 0% of LTO fee

and over and over and over and over and over n/a

18.09 22.59 31.99 47.79 71.39 122.89

18.78 23.58 32.98 49.38 73.78 129.08

22.50 27.20 37.40 54.00 82.50 n/a

LIMITED TIME OFFER / BUNDLE PROGRAM - WINE (PRICE BANDING)

WINE

SOCIAL REFERENCE PRICING (SRP)

UNITS PER PACK

MAINSTREAM

PREMIUM

ECONOMY

UNIT SIZE

LTO / Bundle fees for wines 750ml only are prorated based on the regular retail as follows:

MIN MAX MIN MAX

MIN

MAX

6.90 8.20 11.40 11.80

200ml 250ml 375ml 500ml 750ml

1 1 1 1 1 1 1 1 1 1 1

4.59 5.49 8.19 10.29 13.59 16.99 24.09 30.29 41.69 50.39 53.49

5.49 6.29 9.19 11.39

6.89 8.19 11.39 11.79 21.29 24.69 37.79 43.89 62.59 n/a 73.49

4.59 5.49 8.19 10.29 13.59 16.99 24.09 30.29 41.69 50.39 53.49

5.48 6.28 9.18 11.38

and over and over and over and over and over and over and over and over and over

• Up to $20.59: 100% of LTO fee • $20.60-$23.50: 50% of LTO fee • $23.51 and over: 0% of LTO fee

21.30 24.70 37.80 43.90 62.60 n/a 73.50

14.59 18.09 25.69 32.39 44.99 n/a 56.99

14.58 18.08 25.68 32.38 44.98 n/a 56.99

In Period 7, Wine LTO / Bundles on 750ml products will be limited to a retail of $15.99 and above.

1,000ml 1,500ml 2,000ml 3,000ml 4,000ml 4,000ml

*Economy segment

and over

2026-2027 PEI Liquor Marketing Guide | 13