2026-2027 PEI Liquor Marketing Guide

Social Reference Pricing (SRP)

LIMITED TIME OFFER / BUNDLE PROGRAM - RTD & CIDER (PRICE BANDING) UNITS PER PACK MLs SOCIAL REFERENCE PRICING (SRP) ECONOMY MAINSTREAM MIN MAX MIN MAX UNIT SIZE

PRICE PER LITRE

3.59 3.99 3.99 4.99 4.99 4.99 7.39 10.19

And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over

296 330 341

3.19 3.49 3.49 4.29 4.29 4.29 6.39 8.49 33.99 12.49 13.09 13.09 14.49 19.19 24.89 34.39 34.39 66.29

10.78 10.58 10.23 9.37 9.07 8.58 8.52 8.49 8.50 9.46 9.60 9.22 9.06 9.01

1 1 1 1 1 1 1 1 1

296 330 341

458 473 500 750 1,000 4,000 330 341 355 400

458 473 500 750 1,000 4,000 1,320 1,364 1,420 1,600 2,130 2,840 4,092 4,260 8,520

36.49 14.09 14.79 14.79 16.39 20.69 26.39 38.79 38.79 71.29

4 4 4 4 6 8

355 355 341 355 355

12 12 24 8.76 8.40 8.07 7.78 LIMITED TIME OFFER / BUNDLE PROGRAM - CANNED COCKTAILS & PREMIX (PRICE BANDING) UNITS PER PACK MLs SOCIAL REFERENCE PRICING (SRP) PRICE PER LITRE ECONOMY MAINSTREAM MIN MAX MIN MAX UNIT SIZE

6.49 6.99 7.99 8.99 11.99

And Over And Over And Over And Over And Over And Over And Over And Over

200 250

5.49 5.99 6.99 7.99

27.45 23.96 18.64 16.89 14.65 13.99 12.67 12.20

1 1 1 1 1 1

200 250 375 473 750

375 473 750 1,000

10.99 13.99 17.99 25.99

14.99 18.99 26.99

1,000 1,420 2,130

355 355

4 6

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