2027-2028 PEI Liquor Marketing Guide

Social Reference Pricing (SRP)

LIMITED TIME OFFER / BUNDLE PROGRAM - BEER (PRICE BANDING)

PRICE PER LITRE

UNITS PER PACK

SOCIAL REFERENCE PRICING (SRP)

MAINSTREAM

PREMIUM

ECONOMY

UNIT SIZE

MLs

MIN MAX MIN MAX

MIN

MAX

3.49 4.39 4.59 4.59 5.89 6.19 6.59 11.69 13.99 14.49 14.69 14.79 17.29 17.29 22.99 24.09 25.39 31.99 31.99 n/a 36.39 40.39 n/a 50.89 66.59 58.99 62.89 73.89 93.99

3.99 5.09 5.29 5.29 6.39 6.99 7.19

330 440 473 500 650 710 750 355 440 473 500 330 341 355 355 440 473 341 355 355 355 355 341 355 473 355 355 355 355

330 440 473 500 650 710 750

And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over

4.00 5.10 5.30 5.30 6.40 7.00 7.20 12.80 15.10 15.90 16.00 16.10 18.30 18.30 25.00 26.70 28.00 34.00 34.00

9.06 8.84 8.65 8.18 8.14 8.01 7.99 7.46 7.32 7.13 6.85 6.96 7.96 7.65 7.67 6.70 6.39 7.30 7.02 6.27 6.46 6.32 6.52 5.97 5.87 5.93 5.91 5.78 5.52

2.99 3.89 4.09 4.09 5.29 5.69 5.99 10.59 12.89 13.49 13.69 13.79 16.29 16.29 21.79 23.59 24.19 29.89 29.89 33.39 34.39 40.39 53.39 50.89 66.59 58.99 62.89 73.89 93.99

1 1 1 1 1 1 1

12.79 15.09 15.89 15.99 16.09 18.29 18.29 24.99 26.69 27.99 33.99 33.99

1,420 1,760 1,892 2,000 1,980 2,046 2,130 2,840 3,520 3,784 4,092 4,260 5,325 5,325 6,390 8,184 8,520 11,352 9,940 10,650 12,780 17,040

4 4 4 4 6 6 6 8 8 8

12 12 15 15 18

33.39

*Economy segment

n/a n/a n/a n/a

24 24 24 28 30 36 48

**24 Bottle Licensee SKU

53.29 69.99 61.99 65.89

n/a n/a

14 | 2027-2028 PEI Liquor Merchandising & Marketing Guide