2027-2028 PEI Liquor Marketing Guide

Retail Display Programs

WINE END DISPLAYS

PEI Liquor is offering display space for the Wine category on Wine End Aisle Displays.

Limit 4 skus per display.

WINE END DISPLAYS

Program Period

Wine End 2 (2 per store)

Wine End 1 (3 per store)

Premium Wine End (1 per store)

1 2 3 4 5 6 7 8 9

$450 $530 $610 $610 $530 $480 $730 $400 $430

$790 $850 $1,120 $1,120 $850 $800 $1,690

$1,350 $1,580 $1,690 $1,690 $1,580 $1,470 $1,940 $1,020 $1,120

$560 $670

PARTICIPATING STORES

Oak Tree, West Royalty, Stratford, Granville, Waterfront,

Oak Tree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Kensington, and Queen St. (9)

All PEI Liquor corporate retail stores (Excluding Notables)

Cornwall, Montague, Borden, Alberton, O’Leary, Tignish, Kensington, Rustico, Souris, Cardigan, and Queen St. (16)

| 2027-2028 PEI Liquor Merchandising & Marketing Guide

20