2027-2028 PEI Liquor Marketing Guide

Retail Display Programs

SHELF EXTENDER PROGRAM

PEI Liquor is now offering a Shelf Extender Program to Wine and Spirits products.

Selection of products is based on the following factors: • Profitability / sales potential • Inventory levels

WINE

The Wine Shelf Extender is located in the Canada wine section, one of the highest-traffic areas in PEI Liquor stores, providing additional exposure for wines from other countries.

SHELF EXTENDER PROGRAM

One display space available per period.

PERIOD 1

COST PER SKU $460 $610

• Eligible Products: Any 750ml product • Limit 1 SKU per display

2 3 4 5 6 7 8 9

$820 $820 $610 $510 $920 $410 $460

SPIRITS

The Spirits Shelf Extender is located in various sections of select PEI Liquor retail stores.

Two display spaces available per period.

• Eligible Products: Any 750ml product • Limit 1 SKU per display

PARTICIPATING STORES Notables, Stratford, Montague, Granville, Waterfront, Alberton, O’Leary, Tyne Valley, and Rustico (9)

| 2027-2028 PEI Liquor Merchandising & Marketing Guide

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