2027-2028 PEI Liquor Marketing Guide

Our Team

PRODUCT ADVISORS

MARKETING TEAM

Debbie Smith Store #102 - 43 Pond St., Unit 1, Charlottetown (Oak Tree)

Mark Carragher Director of Marketing & Sales 902-368-6274 macarragher@liquorpei.com

Morgan MacLean Marketing Analyst 902-368-6275 mjmaclean@liquorpei.com

Debbie is a proud graduate of the Canadian Association of Professional Sommeliers. With her extensive knowledge and friendly, approachable nature, she’s here to help everyone — whether you’re just starting to explore wine and spirits or you’re a seasoned collector searching for hidden gems from around the world.

George MacIntyre Category Manager, Wine & Spirits 902-368-6671 gmacintyre@liquorpei.com

Nikki Brown Category Analyst 902-368-5823 nawood@liquorpei.com

Trent DeRoche Store #104 - 193 Minna Jane Dr., Charlottetown (West Royalty)

Whether you’re curating the perfect wine list for a cocktail party or searching for the ideal pairing to elevate your meal, Trent is here to help! With his expertise, backed by the prestigious Wine and Spirit Education Trust (WSET) Level 3 certification, you can trust him to guide you in choosing the perfect products.

Marsha Gallant Category Manager, Beer, RTD & Cider 902-368-5715 mgallant@liquorpei.com

Cheryl MacDonald Store #107 - 9 Kinlock Rd., Stratford

Lauran Toombs Web Project Manager & Digital Strategist 902-368-6673 lctoombs@liquorpei.com

Cheryl discovered her passion for wine while employed at Arterra Wines in 2018. That same year, she earned the Sales Driver Award for Eastern Ontario. Transitioning to Prince Edward County’s vineyard scene, she assumed the position of Professional Wine Sales. Firmly convinced that every bottle holds a secret, Cheryl aspires to share the thrill of discovery and inspire others to explore the world of wine.

Chloe Walsh Graphic Design & Web Specialist 902-368-4239 cvwalsh@liquorpei.com

David McCormack Store #004 - 475 Granville St., Summerside

After earning his WSET Level 3 Award with Distinction in both the tasting and theory examinations, Dave combines his extensive product knowl edge with years of teaching experience. At our Granville Street location, he enjoys sharing his enthusiasm for learning, helping both customers and colleagues discover new favourites with confidence.

2027-2028 PEI Liquor Merchandising & Marketing Guide | 5