2027-2028 PEI Liquor Marketing Guide

Retail Store Sales Statistics

This document details PEI Liquor’s updated marketing programs, program periods and application process for PEI Liquor’s fiscal year (April 2027 – March 2028). Marketing program fees are aligned not only by store sales but also by monthly sales volumes as detailed in the following charts below. Total sales by retail outlet and percentage of sales by period are based on 2025/2026 sales data. Percentage of Sales by Period Total Sales by Retail Store

Retail Store Alberton Cardigan Cornwall Gateway Granville St. Kensington Montague North Rustico

% 2% 2% 6% 2% 10% 4% 8% 4% 2% 15% 3% 4% 3% 10% 3% 2% 5% 14%

Total $2,576,863 $2,729,908 $6,964,641 $2,586,946 $12,094,657 $5,014,245 $8,852,629 $4,542,804 $2,196,505 $17,601,021 $3,194,716 $4,211,100 $3,698,173 $11,890,202 $3,873,987 $1,800,625 $5,880,278 $16,365,404 $116,074,704

$11,043,469 Period 1 (10%)

$9,805,011 Period 9 (8%)

$10,413,169 Period 8 (9%)

$11,332,184 Period 2 (10%)

$16,100,764 Period 7 (14%)

$15,415,203 Period 3 (13%)

Notables Oak Tree O'Leary Queen St. Souris Stratford Tignish

$13,796,178 Period 6 (12%)

$16,566,946 Period 4 (14%)

Tyne Valley Waterfront West Royalty

$11,413,012 Period 5 (10%)

6 | 2027-2028 PEI Liquor Merchandising & Marketing Guide