Marketing Guide 2017-2018- Final

BEER STYLE & FEATURED COCKTAIL DISPLAYS

Spirit End 2 Displays have now been converted to a Beer Style and Feature Cocktail Displays. These displays are set to highlight up to 4 SKUs for each feature.

To create the theme of the displays in-store, shelf talkers will be designed and printed by PEI Liquor for the Beer Style and Feature Cocktail Displays.

The Feature Cocktail will be outlined on www.liquorpei.com as the “Feature Cocktail”, as well accompanied with the cocktail recipe on the product listing page.

PROGRAM PERIOD

BEER STYLE DISPLAY Crisp & Hoppy

PROGRAM PERIOD

FEATURED COCKTAIL Gin & Tonic

1 2 3 4 5 6 7 8 9

1 2 3 4 5 6 7 8 9

Flavoured & Refreshing

Sangria Summer TBD- Island Style TBD- Island Style Classic Caesar

Local/Atlantic

Lighter & Refreshing

PEI Beer Festival

Whiskey Sour

Cider

TBD-Holiday Cocktail

Bright & Balanced Bold & Full Flavoured

White Russian

Margarita

Fruity & Smooth

2017 – 2018 Marketing Program Guide 17