Marketing Guide 2017-2018- Final

WINES OF THE WORLD

One wine End 1 Display has been converted to a thematic display- Wines of the World . These displays are set to highlight up to 6 SKUs for period.

To create the theme of the displays in-store, shelf talkers will be designed and printed by PEI Liquor for the Wines of the World Display.

The features Wines of the World will be outlined on www.liquorpei.com on each product listing page.

PROGRAM PERIOD

WINES OF THE WORLD

1 2 3 4 5 6 7 8 9

New Zealand

Rosè

Celebrate Canada- 150 th Anniversary

Summer Sippers

Italy

Big Bold Reds

Sparkling Australia

USA

14

2017 – 2018 Marketing Program Guide 19