Marketing Guide 2017-2018- Final

Application & Period Highlights

PEI Liquor has a variety of marketing programs available for 2016/17, and is open to discussing other mutually beneficial opportunities. The following programs are available for the program periods outlined on page 5 of this document. Invoices will be issued to Applying Agents upon program completion , NOT to Individual Suppliers . Note, invoices will be issued to the agent that initially applied for the marketing program, unless otherwise notified. If changes to your portfolio occur, please advise the marketing manager immediately, so the changes can be made.

Pricing is based on display opportunity and further by period, size and number of locations. Where an opportunity is not available in all 18 locations, the list of stores appears in order by sales

MARKETING PROGRAM APPLICATIONS Various marketing program opportunities are available throughout the year. Details of these programs are outlined in this document. Interested suppliers are invited to complete a Marketing Program Application Grid which can be found on our website www.liquorpei.com APPLICATION PROCESS Marketing Program Application Grids can be submitted for any of the available program periods outlined in the Marketing Program Timeline below. Submissions must be received as detailed in the Program Application Deadlines column. PEI Liquor will review applications and provide Program Approval Notification . Current inventory and lead times for product delivery should be taken into consideration when submitting Marketing Program Application Grids, to ensure sufficient stock is available to maximize the benefit of the program.

MARKETING PROGRAM TIMELINE

Period

Program Dates

Total Program Days

Program Application Deadline

Supplier Artwork Deadline March 29, 2017 May 3, 2017 June 14, 2017 July 19, 2017 August 23, 2017 September 27, 2017 November 8, 2017

1 2 3 4 5 6

April 1 - May 9 May 10 - June 20 June 21 - July 25 July 26 - August 29 August 30 - October 3 October 4 - November 14

39 42 35 35 35 42

January 8, 2017 January 8, 2017 January 8, 2017 February 26, 2017 February 26, 2017 February 26, 2017

7 8

November 15 - January 2 January 3 - February 15

49 44

May 6, 2017 May 6,2017

December 28, 2017

9

February 16 - March 31

44

May 6, 2017

February 8, 2017

4

2017 – 2018 Marketing Program Guide 5