Marketing Guide 2017-2018- Final

Period 8 – January 3 to February 15 – Explore LiquorPEI.com The Winter Warm-up promotion celebrates the “warming” power of premium spirits, wines and beer that are associated with winter weather. The campaign uses inspiring drink imagery and lines to generate fun winter cocktail ideas and encourage customers to enjoy the warmer side of winter, and find their own way to warm-up! The goal of the program is to influence purchase decisions in-stores and encourage customers to add premium incremental products to their basket. Period 9 – February 16 to March 31 - Double Up Event This is an exciting program that will debut in 2017, in which we will encourage customers to “Double Up” their purchases to capitalize on deeper savings. The theme will be designed to support the idea of double savings – and maybe even fun. This will help PEI Liquor capitalize on each customer visit, while “limited time” offers and messaging can help to encourage customers to come back again soon.

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2017 – 2018 Marketing Program Guide 7