NEW-Marketing Guide 2018-2019

LIMITED TIME OFFER PROGRAM (LTO)

Suppliers are invited to apply for temporary discounts, as part of our Limited Time Offer program. To be eligible for this program, Spirit and Wine products must meet the Minimum Required Retail or above, and can’t drop below Social Reference Price (SRP). Limited Time Offer program fee’s for Spirit and Wine categories are prorated based on regular retail price. Social Reference Pricing and Fee reduction information can be found on page 13 of this document. Changes to LTO Guidelines: 1. LTO’s not permitted in back to back periods on same SKU. 2. Maximum of 2 SKU’s per brand on LTO per period (this applies to the spirit category only).

PEI Liquor LTO Marketing: •

PEI Liquor will produce shelf talkers to feature the Limited Time Offer (LTO). • PEI Liquor may at its discretion feature a number of LTO’s from each marketing period on liquorpei.com, PEI Liquor Social Media platforms, and in the Celebrate eFlyer .

LIMITED TIME OFFER PROGRAM

Program Period

Cost Per SKU

1 2 3 4 5 6 7 8 9

$250 $320 $320 $320 $320 $300 $400 $200

$200 Eligible Products: All Categories Excluding Economy SKUs Locations: All 17 Retail Outlets

9

2018 – 2019 PEI Liquor Marketing Program Guide | 12