NEW-Marketing Guide 2018-2019

IMPULSE AT CASH PROGRAM - LARGE FORMAT

Displays of products greater than 375 ml can be made at cash. Two spaces available per program period. The selection of products is based on the following factors: • Seasonal themes • Profitability/Sales potential • Inventory levels • Impulse in nature • Program Support

AT CASH DISPLAY PROGRAM LARGE FORMAT

Program Period

Cost $750 $900

1 2 3 4 5 6 7 8 9

$1000 $1000

$900 $900

$1200

$750

$750 Eligible Product: 750ml formats Locations: Oak Tree, West Royalty, Stratford, Montague, Waterfront, Kensington, Tignish, Gateway, Souris, O’Leary, Alberton, North Rustico (12)

11

2018 – 2019 PEI Liquor Marketing Program Guide | 16