NEW-Marketing Guide 2018-2019

ADVERTISING *NEW*

WEBSITE

The PEI Liquor website is home to over 3000 product listings and store inventories, recipes and drink pairings, event information, social responsibility messaging, as well as knowledgeable information about wine, beer, and spirits.

Each marketing period the PEI Liquor homepage web banners are updated to accompany the theme of each period.

Agents/Suppliers have the opportunity to purchase a homepage web banner to advertise any of the following opportunities:

Launch of new products

• • • •

Current products at the PEI Liquor Added Value or Marketing LTO’s Special product promotions/contest

Web Banner Costs: •

*Deal of the Week: $100.00 *Wine Wednesday: $100.00

•

*The Deal of the Week and Wine Wednesday web banner pricing will also include social media posts, and a custom email showcasing the featured product will be sent out to our email subscribers.

Artwork must be submitted in jpg format and saved as 300 dpi in the following sizes: • Mobile Size: 320 x 254 • Tablet Size: 756 x 254 • Desktop Size: 1428 x 417

*Note: Google Analytics data is available upon request.

2018 – 2019 PEI Liquor Marketing Program Guide | 29