NEW-Marketing Guide 2018-2019

APPLICATION & PERIOD HIGHLIGHTS

PEI Liquor has a variety of marketing programs available for 2018/2019, and is open to discussing other mutually beneficial opportunities. The following programs are available for the program periods outlined on page 5 of this document. Invoices will be issued to Applying Agents upon program completion , NOT to Individual Suppliers . Note, invoices will be issued to the agent that initially applied for the marketing program, unless otherwise notified. If changes to your portfolio occur, please advise the marketing manager immediately, so the changes can be made.

Pricing is based on display opportunity and further by period, size and number of locations. Where an opportunity is not available in all 17 locations, the list of stores appears in order by sales

MARKETING PROGRAM APPLICATIONS Various marketing program opportunities are available throughout the year. Details of these programs are outlined in this document. Interested suppliers are invited to complete a Marketing Program Application Grid which can be found on our website liquorpei.com

APPLICATION PROCESS

Marketing Program Application Grids can be submitted for any of the available program periods outlined in the Marketing Program Timeline below. Submissions must be received as detailed in the Program Application Deadlines column. PEI Liquor will review applications and provide Program Approval Notification . Current inventory and lead times for product delivery should be taken into consideration when submitting Marketing Program Application Grids, to ensure sufficient stock is available to maximize the benefit of the program.

MARKETING PROGRAM TIMELINE

Program Period

Program Dates

Total Program Days

Program Application Deadline

1 2 3 4 5 6 7 8 9

April 1 - May 8 May 9 - June 19 June 20 - July 24 July 25 - August 28 August 29 - October 2 October 3 - November 13 November 14 - January 3 January 4 - February 12 February 13 - March 31

38 42 35 35 35 42 50 41 47

January 12, 2018 January 12, 2018 January 12, 2018 March 5, 2018 March 5, 2018 March 5, 2018

May 7, 2018 May 7, 2018 May 7, 2018

4

2018 – 2019 PEI Liquor Marketing Program Guide | 6