NEW-Marketing Guide 2018-2019

Period 8 & 9 – January 4 to March 31 – Explore LiquorPEI.com After the successful launch of our new website liquorpei.com , our “Celebrate” E-Flyer, and our Facebook, Twitter, and Instagram social media accounts, PEI Liquor will continue to develop these valuable assets through our “Explore Liquorpei.com” campaign in 2018/19. The PEI Liquor website is home to over 3000 product listings and store inventories, recipes and drink pairings, event information, social responsibility messaging, as well as knowledgeable information about wine, beer, and spirits. Each marketing period the PEI Liquor homepage web banners are updated to accompany the theme of each period.

Agents/Suppliers have the opportunity to purchase a homepage web banner to advertise any of the following opportunities:

• Launch of new products • Current products at PEI Liquor • Added Value or Marketing LTOs • Special product promotions / contests

*NEW – “The Deal of the Week” and “Wine Wednesday” web banners are now available and will also include social media posts, and a custom email showcasing the featured product, which will be sent out to our email subscribers. Full page advertisements are also available in the “Celebrate” E-Flyer, which is circulated to all our current and future subscribers each marketing period.

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2018 – 2019 PEI Liquor Marketing Program Guide | 8