PEI Cannabis - Annual Report 2020

STRATEGIC GOAL 3 - CORPORATE CITIZENSHIP

STRATEGIC GOAL: To be an excellent corporate citizen with high brand equity achieved through the promotion of responsible cannabis consumption, ongoing stakeholder engagement, and internal CSR campaigns. TACTICAL OBJECTIVES: 1. To build mutually-beneficial stakeholder partnerships that align with the PEICMC’s objectives; 2. Ensure cannabis is retailed in a responsible fashion that is educational in nature and aligns with the promotional restrictions laid out in the Federal Cannabis Act; and 3. Continuously improve the PEICMC’s reputation as an excellent corporate citizen among stakeholders.

PEFORMANCE MEASURES Investment in CSR Initiatives Retail Responsible Service Score Corporate Citizenship Survey Score

Actual 2018-2019

Target 2019-2020

Actual 2019-2020

% of Target 2019-2020

Target 2020-2021

N/A

$100,000

$77,135

77.14%

$50,000

N/A

N/A

N/A

N/A

75%

N/A

80%

86%

107.5%

75%

In December, 2019, Laura Deagle (left) and Colin MacDonald (right) of PEICMC, delivered non-perishable food items donated by PEICMC retail teams, to Mels in Winsloe, PEI, in support of the Hot 105.5 Annual Hot Holiday Food Drive.

20 www.peicannabiscorp.com • 2019 Annual Report