PEI Cannabis Annual Report 2024

STRATEGIC TARGET • CUSTOMER EXPERIENCE

STRATEGIC TARGET

To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and fast responsiveness to customer preferences.

CORPORATE OBJECTIVES

1. To provide an engaging retail experience that provides value to PEI Cannabis customers; 2. To facilitate ongoing displacement of the illicit market by attracting new customers; 3. To provide customers with a unique and diversified product offering that meets their evolving expectations; and 4. Adopt new merchandising tactics and engage employees in those new strategies to drive transactional sales growth.

Actual 2022-2023

Target 2023-2024

Actual 2023-2024

Target % 2023-2024

Target 2024-2025

PERFORMANCE MEASURES

Customer Experience Score

97%

90%

95%

105.55%

95%

Customer Counts

548,169

630,000

622,367

98.78%

645,295

Unique SKUs Sold

763

750

725

96.66%

725

Customer Counts

Listed SKU Type by Format

Beverages

25

73

Dried Flower

Concentrates

147

8

Seeds

11

Topicals

57

Accessories

110

67

April, 2023 • 45,347

May, 2023 • 49,447

June, 2023 • 50,638

July, 2023 • 56,979

August, 2023 • 58,086

September, 2023 • 51,688

October, 2023 • 53,461

November, 2023 • 51,782

December, 2023 • 52,565

January, 2024 • 51,486

February, 2024 • 47,999

March, 2024 • 52,889

Pre-Rolled

Edibles

39

Ingested Extracts

% of Cannabis Sales by Quality Type

% of Cannabis Sales by Type

0.46%

A/O

19.87%

Craft

Not Applicable

0.45%

CBD Products

1.54%

Value

37.67%

Multi Cannabinoid Products

5.42%

92.59%

42.00%

Mainstream

THC Products

16

PEICMC 2023-2024 Annual Report